走马古镇文化遗产的保护性旅游利用模式研究

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Sustainable Utilization Mode of Cultural Heritages in Tourism in Zouma Township

WANG Jia-ning，YANG Qian-jin

（College of Geography and Tourism， Chongqing Normal University， Chongqing， 400047 ，China）

Abstract： The rapid development of tourism has caused some problems like excessive commercialization and tourism product homogenization， resulting in a threat to the cultural heritage protection and sustainable utilization. On the basis of the case study of the ancient town of Zouma in Chongqing， the present study is to make an analysis of the problems in traditional tourism of cultural heritages as well as the connotations and principles of the sustainable utilization mode of cultural heritages. It is proposed a sustainable utilization mode integrated with cultural undertakings and tourism industry under the guidance of the government should be applied.

Key words： cultural heritage； sustainable tourism； the ancient town of Zouma

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