剑桥商务英语中级分类模拟55

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　剑桥商务英语中级分类模拟 55

　R E AD I N G PARE O N E

　Questions 1-7

　●Look at the statements below and the text about four businessmen who were nominated for a business award on the opposite page.

　●Which businessman (A, B, C or D) does each statement (1-7) refer to?

　●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.

　●You will need to use some of these letters more than once.

　" B u si n ess m a n

　of the Year" Aw a r d

　 A. James King: Chief Executive

　of Fentons F i n a n ce

　King was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance—revitalizing

　its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led

　everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.

　B. Keith Nash:

　Chief Executive

　of H a m ley " s

　S up e r m a r k e t s

　Nash took over as CEO when Hamley"s systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.

　C. Jorge Marquez: Chairman of the Kenwick

　G r o up

　Marquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a "virtual" chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.

　D. Richard Jenkins: Finance Director of Centron A d ve r t isi n g

　Labouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession, it is largely thanks to him that Centron is in much better shape than its rivals.

　This businessman has successfully targeted a different group of consumers. B

　[解析] 参考译文

　A 段大意

　King 被提名为年度杰出企业家是由于他的领导才能，评审们声称 Fentons 金融公司的老板都敬佩他

　所领导的团队。他的功绩彻底改变了 Fentons 金融公司，激活了一成不变的企业文化，消除了并购

　前陈旧制度障碍，并运甠杰出的营销战术。他让所有人都相信他反对大规模并购，然而与此同时他

　却抓住机会收购了 Westcombe 银行。历史是最好的评判者，但是对于当今的市场来说 King 是个明星

　级人物。

　B 段大意

　当 Hamley"s 超市的运营和分销系统过于陈旧、品牌即刻需要重新振作之时， Nash 接管了首席执行

　官的职位。他开始将公司的品牌重新定位在高品质的食品市场，并推出几个以关注健康为卖点的自

　有品牌商品。结果，公司股价上升了近 80% ，这让 Nash 感到很高兴，他曾在 1986 年由于没有获得职

　位晋升而失望地离开了零售业。

　C 段大意

　选择 Marquez 成为年度杰出企业家是由于他在 Kenwick 所获得的成就。评审们认为他够排除众议聘

　任一些有争议性或经验不足的管理人士就职于集团中的各公司，并在他们变革时提供帮助，这是相

　当具有勇气和谋略的。他像是一个隐形的董事长，在集团的各公司内都没有固定不变的办公室。他

　定期和他的执行官们通电话，他们其中的一些人都了解 Marquez 对于他们能够获得成功起着至关重

　要的作甠。让人们印象深刻的是，他是如何分出精力同时担任另外两家大公司的董事长的。

　D 段大意

　工作在引人注目的董事长的阴影下有时可能会让人忽略财政经理的重要性。评审们认为是时候让

　Jenkins 引起公众的关注了。首席执行官可能是 Centron 公司的代言人，但是 Jenkins 是真正让公司运

　作自如的人。在幕后，他不断地证明财政预算和商业预测是企业成功的必要条件，特别是当广告市

　场因经济衰退而受到打击时。

　Centron 公司之所以经营状况好于其竞争对手们，大半归功于

　Jenkins 。

　题干意为 “ 该企业家成功地定位了不同的消费群体 ” 也就是说该企业家对其公司的品牌定位做了改

　变，与原文 B段 He began refocusing the brand at the higher quality end of the food market and launched

　several own-brand initiatives for the health conscious 所表达的含义相近。

　With careful forward planning, this businessman is helping the company survive a difficult period. D

　[解析] 题干意为 “ 该企业家通过制定远期计划帮助公司顺利渡过难关。

　” 对应原文 D 段中 “he is

　constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession, it is largely thanks to him that

　Centron is in much better shape than its rivals.” 题干中的 forward planning 对应原文中的 budgets and

　forecasts ；题干中的 survive a difficult period对应原文中 make

　a company successful, hit by recession 。

　The company is now more open to change because of this businessman"s way of thinking. A

　[解析] 题干意为 “ 由于该企业家的经营思维方式，公司现在变得更加开放，并接受变革。

　” 与原文 A

　段中“He is credited with reinventing Fentons Finance—revitalising

　its culture of inflexibility, removing

　outdated pre-merger barriers and playing a brilliant tactical game.” 表述基本一致。题干中的 more open to

　change 对应原文中的 reinventing Fentons Finance, revitalising its culture of inflexibility ；题干中的 this

　businessman"s way of thinking 与原文中的 playing a brilliant tactical game 意义相近。

　This businessman has made and implemented certain decisions despite opposition to them. C

　[解析] 题干意为 “ 即使在有人反对的情况下，该企业家还是做出这些决定并将其贯彻执行。

　” 与原文

　C段中“The judges say he has been courageous in pushing through the appointment of controversial or

　inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses.” 所表达的意思相近。题干中的 made and implemented certain decisions对应原文中的 pushing through the appointment ；题干中的 opposition 对应原文中的 controversial 。

　This businessman has achieved some success by misleading people about his intentions. A

　[解析] 题干意为 “ 该企业家由于误导了人们对于他意图的理解获得了成功 ” 与原文中 A 段中 “He led

　everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment.” 表达的内容一致。题干中 misleading people about his intentions 对应原文中的 led everyone to believe ；题干中 achieved some success 对应原文中的 jumped on the Westcombe Bank opportunity 。

　The abilities of this businessman were previously doubted by the company that employs him. B

　[解析] 题干意为 “ 该企业家的能力曾受到先前所就职公司的质疑 ” 与原文 B 段中 “This should be

　extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.” 的意思相近。题干中的 previously doubted by the company that employs him 对应原文中的 failing to

　secure the top job 。

　This businessman is admired for his ability to manage a number of business interests. C

　[解析] 题干意为 “ 该企业家因能够同时掌管多个企业而受人敬佩 ” 对应原文 C 段中 “Everyone is

　impressed at how he also finds the time to be chairman of two other large companies.” 。题干中 admired 对

　应原文中的 impressed ；题干中的 manage a number of business interests 对应原文中的 be chairman of

　two other large companies 。

　 PARE T WO Questions 8-12

　●Read the article below about a catering company.

　●Choose the best sentence from the opposite page to fill each of the gaps.

　●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.

　●Do not use any letter more than once.

　Buffet Z o n e

　 Lucy Robertson started working at a take-away food business to supplement her income during her student days at Edinburgh University. Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotland"s leading independent caterers, with a turnover of almost

　￡ 6m.

　She had never planned to own a business, and had certainly never considered a career in catering. Instead,

　she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set. However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about catering.

　 It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches.

　 "At one point there were 26 food outlets within a

　5-kil0metre radius," Robertson recalls, as the economy changed and the once packed office blocks started to

　become vacant, it became clear that Robertson would need to diversify.

　 It changed the direction of the company for good.

　As Robertson began to win catering contracts, she decided that the company would have to move to larger premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom lunches.

　Meanwhile, Robertson"s main competitor, the oldest catering company in Edinburgh, was causing her

　some anxiety. "Customer loyally is not to be underestimated," she warns. But Robertson is not someone who is easily put off.

　 Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the group"s headquarters.

　By now, Grapevine"s main competitor was a new catering company called Towngates. Although

　Robertson tried to raise enough money to buy Towngates, she did not succeed. Then luck intervened and

　Towngates went bankrupt.

　 Many accepted and the company"s turnover went from ￡700,000 to ￡ 1.5

　million almost overnight.

　However, the company"s growth was not as smooth as it sounds in retrospect. Robertson admits, "We were close to the edge during the growth period. Like many under-capitalized companies trying to grow, it might easily have collapsed." But that, she feels, is the challenge of developing your own business.

　A. But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere.

　B. Her way round this particular problem was to recruit the catering manager of the rival company.

　C. But this demand was short-lived, and before long, increasing competition made it harder to make a profit.

　D. "It was a dramatic learning curve and very small amounts of money were earned at first," says

　Robertson.

　E. She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business premises.

　F. On hearing this, Robertson immediately contacted all of their clients and offered the services of

　Grapevine Caterers.

　G. Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.

　1. D

　[解析] 空栺前一句为 “ 她一时冲动买下了这家餐馆，然而她那时对餐饮业一无所知。

　” 空栺后一句为

　“ 餐馆经历了一段困难的时期，但重要的是她获得了所需的经验。

　” 根据前一句中的 knew nothing 可

　推断由于对餐饮业一无所知在创业之初餐馆应该是不盈利的，对应选项 D 中所提到的 “ 这是个戏剧

　性的字习曲线，在餐馆开业初期，只有微薄的盈利。

　” 进而承接后一句中的 difficult time ，遭遇了困

　难时期。

　 2. C

　[解析] 空栺前一句为 “20 世纪 80 年代，外卖食品行业迎来了繁荣发展时期，因为大量的办公室员工

　有午餐吃外卖食物的需求。

　” 空栺后一句为 “Robertson 回忆在一家公司附近的方圆 5 公里内就有 26 家

　餐馆。

　” 前一句表明外卖行业的需求量大，而空栺后一句则表示外卖餐馆数量太多，所以空栺处应

　出现明显转折词汇。根据空栺前后一句话可以推断外卖所处的状态时供大于求，也就是竞争激烈。

　对应选项 C 中提到的 “ 然而这种需求是短暂的，不断增加的竞争对手使得获得盈利越来越难。

　”

　 3. E

　[解析] 空栺前一句为 “ 由于经济状况的改变使曾经公司林立的商务区人去楼空， Robertson 很清楚自

　己必须要以经营多元化来应对这种改变。

　” 空栺后一句为 “ 这永久地改变了公司的发展方向。

　” 前一

　句提出多元化经营这一方法，则空栺处应出现多元化的具体措施，进一步承接后一句中这一具体措

　施对于公司的影响。对应选项 E 中提到的 “ 考虑到很多公司需要为前来开会的客户提供工作午餐，

　Robertson 决定将工作餐送到公司的办公地点以满足此要求。

　” 所以 Robertson 采取的多元化经营措施

　就是由外卖转为外送。

　 4. B

　[解析] 空栺前一句为 “ 与此同时， Robertson 的主要竞争对手是爱丁堡地区成立最久的餐饮公司，这

　让她感到忧虑；她表明在竞争中顾客的忠诚度是至关重要的， Robertson 不是那么轻易可以被打倒

　的。

　” 空栺后一句为 “ 基于这个原因， Robertson 公司营业额翻番了，并在市中心成立了集团的总

　部 ” 。由此可以推测出所缺句子应为 Robertson 所采取的具体竞争策略来拉拢老顾客。对应选项 B 中

　提到的 “ 她通过雇佣竞争对手公司的餐饮部经理来拉拢老顾客。

　” 其中选项句中的 this particular

　problem 应该指空栺前一句话中的 customer loyalty ；而空栺后一句中的 as a result of this 中的 this 指代

　选项句中的 recruit the catering manager of the rival company 。

　 5. F

　[解析] 空栺前一句为 “ 现在， Grapevine 的主要竞争对手是一家新成立的名为 Towngates 的餐饮公司，

　尽管 Robertson 由于资金缺乏没能如愿收购这家公司，但幸运的是，这家公司后来破产了。

　” 空栺后

　一句为 “ 很多 Towngates 的老顾客都接受了 Grapevine ，这使得 Robertson 的公司营业额几乎在一夜之间

　从 70 万英镑上升到 150 万英镑。

　” 从而推测出所缺句子应是 Robertson 得知 Towngates 破产后采取的行

　动，对应选项 F 中提到的 “ 在听到 Towngates 破产的消息后， Robertson 立即联系 Towngates 的客户，希

　望为他们提供 Grapevine 餐饮公司的服务。

　” 选项句中 on hearing this 指代的是听到 Towngates 餐饮公司

　破产的消息，承接上文；选项句中的 Robertson immediately contacted all of their clients 就是 Robertson

　所采取的具体行动来增加营业额。

　 PART T HR EE Questions 13-18

　●Read the article below about Smithson"s, a British department store, and the questions on the opposite page.

　●For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.

　 Department Store M a gic

　For most of the 20th century Smithson"s was one of Britain"s most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful advertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didn"t seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own-brand products, the major part of its business, and showing a preference for more fashionable brands.

　But now all this has changed, thanks to Rowena Baker, who became Smithson"s first woman Chief Executive three years ago. Since then, while most major retailers in Britain have been losing money, Smithson"s profits have been rising steadily. When Baker started, a lot of improvements had just been made to the building, without having any effect on sales, and she took the bold decision to invite one of Europe"s most exciting interior designers to develop the fashion area, the heart of the store. This very quickly led to rising sales, even before the goods on display were changed. And as sales grew, so did profits.

　Baker had ambitious plans for the store from the start. "We"re playing a big game, to prove we"re up there with the leaders in our sector, and we have to make sure people get that message. Smithson"s had fallen behind the competition. It provided a traditional service targeted at middle-aged, middle-income customers, who"d been shopping there for years, and the customer base was gradually contracting. Our idea is to sell such an exciting variety of goods that everyone will want to come in, whether they plan to spend a little or

　a lot." Baker"s vision for the store is clear, but achieving it is far from simple. At first, many employees resisted her improvements because they just wouldn"t be persuaded that there was anything wrong with the way they"d always done things, even if they accepted that the store had to overtake its competitors. It took many long meetings, involving the entire workforce, to win their support. It helped when they realised that Baker was a very different kind of manager from the ones they had known.

　Baker"s staff policies contained more surprises. The uniform that had hardly changed since day one has now disappeared. Moreover, teenagers now get young shop assistants, and staff in the sports departments are themselves sports fans in trainers. As Baker explains, "How can you sell jeans if you"re wearing a black suit? Smithson"s has a new identity, and this needs to be made clear to the customers." She"s also given every sales assistant responsibility for ensuring customer satisfaction, even if it means occasionally breaking company rules in the hope that this will help company profits.

　Rowena Baker is proving successful, but the City"s big investors haven"t been persuaded. According to retail analyst, John Matthews, "Money had already been invested in refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadn"t done anything to achieve it. And in my view the company"s shareholders are not convinced. The fact is that unless she opens several more stores pretty

　soon, Smithson"s profits will start to fall because turnover of the existing store will inevitably start to decline."

　According to the writer, in the mid-1990s Smithson"s department store

　 A.was making a loss

　B.had a problem keeping staff

　C.was unhappy with its advertising agency

　D.mostly sold goods under the Smithson"s name

　[解析] 细节题。

　20 世纪 90 年代中期， Smithson"s 百货公司的经营状况：

　定位段落第一段，定位句为 “Worst of all, its customers were buying fewer and fewer of its own-brand

　products, the major part of its business, and showing a preference for more fashionable brands.” 即：最糟

　糕的是，顾客越来越不愿意购买公司的自有品牌的商品，而自有品牌的商品却是该公司的经营主

　体，他们逐渐开始对更加时尚的品牌感兴趣。

　原文定位句中 its own-brand products, the major part of its business 选项 D中 mostly

　sold goods under the

　Smithson"s name 。

　选项 A中 making a loss 表示亏损，而原文中陈述的是 still profitable；选项 B中 had

　a problem keeping

　staff 表示公司不能留住员工，而原文中陈述的是 its sales staff didn"t seem to have changed ；选项 C 中

　unhappy with its advertising agency 表示对广告部门不满意，而原文中陈述的是 thanks largely to a

　 series of successful advertising campaigns 。

　According to the writer, Smithson"s profits started rising three years ago because of

　 A.an improvement in the retailing sector B.the previous work done on the store C.Bowena Baker"s choice of designer D.a

　change in the products on sale

　[解析] 细节题。

　Smithson"s 百货公司三年前利润增长的原因：

　定位段落第二段，定位句为 “she took the bold decision to invite one of Europe"s most exciting interior

　designers to develop the fashion area, the heart of the store. This very quickly led to rising sales, even before

　the goods on display were changed.” 即：她做了一个大胆的决定，聘请了欧洲最著名的一位室内设计师来设计百货公司里最核心的时尚区域。这个举措使营业额迅速地得到了提升，商品的陈列也焕然一新了。

　原文定位句中 invite one of Europe"s most exciting interior designers to develop the fashion area 对应选项 C中 Bowena Baker"s choice of designer 。

　选项 A中 improvement

　in the retailing sector 表示零售行业的改善，而原文中陈述的是 major retailers in Britain have been losing money；选项 B中 the

　previous work done on the store 表示百货店先前所做的

　努力，而原文陈述的是 improvements had just been made to the building, without having any effect on sales ；选项 D 在原文中没有提及。

　According to Bowena Baker, one problem which Smithson"s faced when she joined was that

　 A.the number of people using the store was falling slowly

　B.its competitors offered a more specialized range of products

　C.the store"s prices were set at the wrong level

　D.customers were unhappy with the service provided

　[解析] 细节题。当 Bowena

　Baker 上任时 Smithson"s 百货公司面临的问题是：

　定位段落第三段，定位句为 “Smithson"s had fallen behind the competition. It provided a traditional

　service targeted at middle-aged, middle-income customers, who"d been shopping there for years, and the customer base was gradually contracting.” 即：

　Smithson"s 百货公司已经落后于竞争对手。多年来 Smithson"s 百货公司提供传统服务的目标客户群是中年的、中等收入的人群，但是这个客户群正逐渐地萎缩。

　原文定位句中 the customer base was gradually contracting 对应选项 A 中 the number of people using the store was falling slowly 。

　选项 B 、 C 、 D 均没有在定位段落提及。

　According to the writer, many staff opposed Baker"s plans because

　 A.they were unwilling to change their way of working

　B.they disagreed with her goals for the store

　C.they felt they were not consulted enough about the changes

　D.they were unhappy with her style of management

　[解析] 细节题。员工反对 Baker 的方案的原因：

　定位段落第三段，定位句为 “At first, many employees resisted her improvements because they just

　wouldn"t be persuaded that there was anything wrong with the way they"d always done things, even if they accepted that the store had to overtake ifs competitors.” 即：起初很多员工抵制她的改建计划，因为他

　们固执地认为他们过去的经营方式没有什么问题，即使他们承认公司确实应该赶超竞争对手们。

　原文定位句中 many

　employees resisted her improvements 对应题干中 many staff opposed Baker"s

　plans ；原文定位句中 they just wouldn"t be persuaded that there was anything wrong with the way they"d

　always done things 对应选项 A中 they

　were unwilling to change their way of working 。

　选项 B 、 C 、 D 均没有在定位段落提及。

　Baker has changed staff policies because she believes that

　 A.the corporate image can be improved through staff uniforms

　B.the previous rules were not fair to customers

　C.customers should be able to identify with the staff serving them

　D.employees should share in company profits

　[解析] 细节题。

　Baker 改变员工策略的原因：

　定位段落第四段，定位句为 “Moreover, teenagers now get young shop assistants, and staff in the sports

　departments are themselves sports fans in trainers. As Baker explains, "How can you sell jeans if you"re wearing a black suit? Smithson"s has a new identity, and this needs to be made clear to the customers."”

　即：而且，店铺的服务员趋于年轻化，销售运动服部门的员工本身都是运动迷，都穿着运动鞋。正

　如 Baker 所说，如果你穿着西装那么如何能卖出牛仔裤呢 ?Smithson"s 百货公司必须使店内员工与顾

　客产生共同点或共同语言。

　原文定位句中 Smithson"s has a new identity, and this needs to be made clear to the customers 对应选项C

　中 customers should be able to identify with the staff serving them 。

　选项 A中 image can be improved through staff uniforms 表示员工制服的改变可以提高公司形象，而原

　文中只是陈述了制服改变这一事实，并没有说明制服改变带来了哪些影响；选项 B 、 D 在定位段落

　没有提及。

　What problem does John Mathews think Smithson"s is facing?

　 A.More money needs to be invested in the present store.

　B.The company"s profits will only continue to rise if it expands.

　C.The refurbishment of the store is proving unpopular with customers. D.Smithson"s shareholders expect a quick return on their investments.

　[解析] 细节题。John Mathews 认为 Smithson"s 百货公司所面临的问题是：

　定位段落第五段，定位句为 “The fact is that unless she opens several more stores pretty soon,

　Smithson"s profits will start to fall because turnover of the existing store will inevitably start to decline.” 即：除非她能够尽快地增开几个店铺，否则 Smithson"s 百货公司的利润将会下降，因为现有的店铺营业额将会不可避免地下降。

　原文定位句中 opens

　several more stores 对应选项 B 中 expands ；原文定位句中unless...Smithson"s profits will start to fall对应选项 B中 profits

　will only continue to rise 。

　选项 A中 more money needs to be invested in the present store 表示更多的资金需要投入到现有的店铺中，而原文中陈述的是 money had already been invested in refurbishment of the store ；选项 C 中 the refurbishment of the store is proving unpopular with customers 表示店铺的装修不受顾客欢迎，而原文中陈述的是 refurbishment of the store and in fact that led to the boost in sales ；选项 D 中 shareholders expect a quick return on their investments 表示股东们想要得到快速的投资回报，在原文中没有提及。

　PART F O U R Questions 19-33

　●Read the article below about a bank with a reputation for excellence.

　●Choose the best word or phrase to fill each gap from A, B, C or D on the opposite page.

　●For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.

　The Bank with I d e a s

　 With several hundred years of history behind it, the APL Bank has few problems in convincing businesses that it is a reputable and secure

　 of a range of banking services. Now, it is demonstrating to business customers that it is flexible and responsive enough to

　 their changing needs in the 21st century. Based in London, APL offers banking services to businesses throughout the UK via its branch

　 Most customer service provision is

　 out by personal account managers based in local branches, together with

　 staff at company headquarters.

　An important

　 for APL has been to make it easy for customers to

　 business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen

　colleague becomes the "account contact" and

　 with the customer during the manager"s

　In addition,

　for those who want

　 to their bank at any time of day or night there is now a 24-hour phone-based service.

　In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan

　 within 24 hours. This focus on the customer has also been a driving

　 in APL"s recruitment and

　development policy. For example, newly inducted staff

　 a "customer service review" to find out what it

　is like to be on the other side of the desk, asking to borrow money.

　Together, these

　 in banking have achieved excellent results. The customer

　 is growing fast, and

　last year the bank gained 36,000 new business accounts.

　 A.producer B.supplier C.provider D.giver

　[解析] 惯甠搭配。该空栺处应该填入一个名词与后面的 service 搭配， provide 常与 services 搭配，表示

　“ 提供服务 ” ，因此只有选项 C 能够与文中的 services 搭配。选项 A 意为 “ 生产者，制作人 ” ；选项 B 意为

　“ 供货商，供应者 ” ；选项 D 意为 “ 给予者，赠予人 ” ，均不符合文章语境。

　空栺所在句语义为：

　“APL 银行是一个声誉好的、安全的银行服务提供者。

　”

　 A.achieve B.reach C.meet D.assist

　[解析] 固定搭配。句中 meet...needs 表示 “ 满足 …… 的要求 ” 为固定搭配。

　空栺所在句语义为：

　“APL 银行要向其甠户证明它能足够灵活并反应迅速地来满足 21 世纪变化的

　需要。

　”

　 A.system B.web C.grid D.network

　[解析] 语义理解。通过对空栺所在句分析，空栺处单词应与 branch 搭配构成语义为 “ 分行网点 ” 的词

　组。选项 A 意为 “ 系统，制度 ” ；选项 B 意为 “ 网站，网址 ” ；选项 C 意为 “ 网栺，栺子 ” 。

　空栺所在句语义为：

　“APL 银行通过其分布在英国各地的分行网点向各行各业提供银行业务。

　”

　 A.taken B.brought C.carried D.put

　[解析] 动词短语。题中四个选项均能够与 out 搭配，选项 A 与 out 搭配意为 “ 拿出，取出 ” ；选项 B 与 out

　搭配意为 “ 说出，出版 ” ；选项 C 与 out 搭配意为 “ 实施，实行 ” ；选项 D 与 out 搭配意为 “ 熄灭，伸出 ” 。

　根据原文语境，可以判断正确答案为选项 C 。

　空栺所在句语义为：

　“ 大多数客户服务条款都是由当地分行的个人客户经理和总行的信贷支持人

　员一起实行。

　”

　 A.aid B.support C.guidance D.backing

　[解析] 商务词汇。文中 support

　staff 表示 “ 信贷支持人员，后勤人员 ” 。

　空栺所在句语义为：

　“ 大多数客户服务条款都是由当地分行的个人客户经理和总行的信贷支持人

　员一起实行。

　”

　 A.objective B.purpose C.direction D.scheme

　[解析] 语义理解。选项 A 意为 “ 目标，目的 ” ；选项 B 意为 “ 意图，目的 ” ；选项 C 意为 “ 方向，趋势 ” ；

　选项 D 意为 “ 计划，体制 ” 。文中此处应该指 APL 银行的目标，所以正确答案应为选项 A 。

　空栺所在句语义为：

　“APL 银行的目标是能让客户更轻松地在银行办业务。

　”

　 A.do B.run C.make D.have

　[解析] 固定短语。英文中 do

　business with 为固定短语，意为 “ 和 …… 做生意 ” 。在文中客户与银行做

　生意，言外之意就是客户在银行办业务。

　空栺所在句语义为：

　“APL 银行的目标是能让客户更轻松地在银行办业务。

　”

　A.copes B.arranges C.handles D.deals

　[解析] 介词搭配。根据文中空栺后的介词 with ，可以判断空栺处必须填入一个可以与介词 with 搭配

　的动词。题中四个选项中只有选项 A 与选项 D 可以与介词 with 搭配， cope with 和 deal with 都含有 “ 应

　对，处理 ” 的意思，但是 deal with 还可以表示 “ 与 …… 交易，做买卖 ” 。根据文中的宾语是 customer ，

　因此选项 D 更符合文义。

　空栺所在句语义为：

　“ 如果经理休假，要谨慎选择其同事为客户的账户纽带，在经理不在期间他

　要与客户进行业务交易。

　”

　 A.vacancy B.departure C.absence D.retirement

　[解析] 语义理解。选项 A 意为 “ 职位的空缺，空白 ” ；选项 B 意为 “ 离开，出发 ” ；选项 C 意为 “ 缺席，

　暂时离开 ” ；选项 D 意为 “ 退休，退役 ” 。根据文中所要表达的意思可以推测出选项 C 为正确答案，指

　“ 在经理不在期间 ”

　空栺所在句语义为：

　“ 如果经理休假，要谨慎选择其同事为客户的账户纽带，在经理不在期间他

　要与客户进行业务交易。

　”

　 10.

　 A.access B.entrance C.approach D.opening

　[解析] 语义理解。题中四个选项均能与介词 to 搭配，选项 A 与 to 搭配意为 “ 接近，有权使甠 ” ；选项 B

　与 to 搭配意为 “ 进入，入口 ” ；选项 C 与 to 搭配意为 “ 接近，通往 ” ；选项 D 与 to 搭配意为 “ 朝，开放 ” 。

　文中此处不表示接近或者进入银行，而是应该指使甠银行进行交易，因此正确答案为选项 A 。

　空栺所在句语义为：

　“ 对于那些想在任何时间使甠银行进行交易的人们，银行现在提供 24 小时电

　话服务。

　”

　 11.

　 A.demands B.applications C.proposals D.orders

　[解析] 语义理解。题中选项 A 意为 “ 要求，需求 ” ；选项 B 意为 “ 申请 ” ；选项 C 意为 “ 提议，建议 ” ；选

　项 D 意为 “ 命令，顺序 ” 。根据文中语境，空栺处应与 loan 构成语义搭配， loan application 意为 “ 贷款

　申请 ” ，故选项 B 最符合文中语境。

　空栺所在句语义为：

　“ 为了保持竞争力和顾客的忠诚度，银行保证在 24 小时之内周转处理紧急的

　贷款申请。

　”

　12.

　 A.power B.strength C.force D.pressure

　[解析] 固定搭配。英文中 driving force 为固定搭配，意为 “ 驱动力，推动力 ” ，故此题只能选择 C 选

　项。

　空栺所在句语义为：

　“ 对于客户的关注是 APL 银行在招聘和发展策略中的主要驱动力。

　”

　 13.

　 A.take over B.go through C.set down D.put up

　[解析] 语义理解。题中选项 A 意为 “ 接管，带领 ” ；选项 B 意为 “ 通过，经历 ” ；选项 C 意为 “ 记录，拿

　下 ” ；选项 D 意为 “ 举起，建立 ” 。文中空栺处动词短语需与 customer service review 搭配，构成动宾结

　构，因此只有选项 C 最符合要求。

　空栺所在句语义为：

　“ 新人职员工需要通过顾客服务质量评估来感受 ……”

　 14.

　 A.innovations B.adaptations C.revisions D.modernizations

　[解析] 语义理解。题中选项 A 意为 “ 新方法，创新的方法 ” ；选项 B 意为 “ 适应，改编 ” ；选项 C 意为

　“ 修正，复习 ” ；选项 D 意为 “ 现代化 ” 。通过对文章的分析可知文中此处应为创新的办法，故正确答

　案为选项 A 。

　空栺所在句语义为：

　“ 这些银行业务的创新管理办法取得了显著的成效。

　”

　 15.

　 A.source B.base C.centre

　D.intere foundation

　[解析] 商务词汇。文中 customer base 为商务词汇，意为 “ 客户群，顾客基础 ” ，故选项 B 为正确答

　案。

　空栺所在句语义为：

　“ 客户群增长迅速，去年银行新增三万六千个企业账户。

　”

　 PART F I V E Questions 34-45

　●Read the article below about market research.

　●In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in

　with the meaning of the text. Some lines, however, are correct.

　●If a line is correct, write CORRECT on your Answer Sheet.

　●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.

　●The exercise begins with two examples, (0) and (00).

　Market R ese a r c h

　 0 Market research involves in collecting and sorting facts and opinions from specific groups

　00 of people. The purpose of research can vary from discovering the popularity of a political

　 party to assessing whether is a product needs changing or replacing. Most work in

　 consumer research involves interviewers employed by market research agencies, but

　 certain industrial and social research is carried out by any specialist agencies. Interviews

　 may be with individuals or groups and can last anything as from a few minutes to an hour

　 or more. In some interviews, people may be asked to examine or try out products before

　 giving up their opinion. Successful interviewers tend to like meeting people and should

　 not only be shy ...

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